彭于晏演繹 Berluti 2020夏季系列廣告
Berluti launches Summer 2020 Campaign with Eddie Peng

Berluti發佈由品牌代言人彭于晏演繹的2020夏季系列廣告,展現自由隨性的當代紳士魅力及冒險精神。這次廣告由Berluti品牌創意總監Kris Van Assche擔任藝術指導,全球著名時尚攝影團隊M/M (Paris)工作室負責執行,並由品牌摯友、著名攝影師Alasdair McLellan 掌鏡,這也是他第三次攜手Berluti創作廣告。

Berluti launches its Summer 2020 Campaign featuring Eddie Peng, the brand ambassador, under artistic direction of Kris Van Assche, Artistic Director of Berluti. The campaign was produced by world-renowned M/M (Paris) Studio, pioneering fashion photography team, and was shot by Aladair McLellan, famous photographer, who has also been a close friend of the house, making his third campaign for Berluti, capturing the images of modern gentlemen with free and adventurous spirit.


本季廣告以攝影師的獨特視覺,捕捉Berluti紳士與古城羅馬之間的光影故事。品牌代言人彭于晏以其一貫的優雅自信詮釋當代紳士,漫步遊走在摩登與復古交織的時空隧道中,巧妙地將全新2020夏季系列明亮奔放的色彩以沉靜內斂的方式娓娓道來。

With his distinctive views, the photographer created and captured a series of stories between Berluti gentlemen and ancient Rome, in lights and shadows, Eddie Peng, the brand ambassador, showcased images of a modern gentleman with his elegance in confidence. In a tunnel of time and spaces connecting modern and retro aurora, the bright and passionate color palette of the Summer 2020 collection was elaborately exhibited in a serene and story-telling methodology.

Berluti 2020夏季系列創新演繹品牌經典的Scritto圖紋。藍色Scritto絨面皮革外套,在經典小山羊皮上覆以精巧壓印的Scritto圖紋;藍色西裝以緹花工藝將Scritto圖紋融入到立體剪裁,與舒適的羊毛面料相得益彰;內搭輕巧舒適的緹花Scritto薄絲綢襯衫與領帶,令主角優雅置身於古城之中。鮮明的霧面電光藍(Blue Flash)與復古的羅馬藝術雕塑形成視覺反差,於色彩碰撞中凸顯Berluti的優雅格調與出眾設計。

In Summer 2020 Collection, the house has given a fresh re-interpretation of the Scritto, a pattern being iconic and heritage to the house. The blue coat in fine suede, is imbedded with Scritto pattern, enchanting the sophistication; the blue suit, integrates the Scritto pattern immaculately into the draping by using Jacquard technique, and completes the match to the fine wool, maximizing the comfort; along with a lightweight shirt in silk and tie in Scritto as well. It brings out the elegant temperament of the gentleman appearing in the ancient city. The vivid blue flash outlines the Roman sculptures, highlighting the distinguished design of Berluti in utmost elegance in contrast of colors.

另一個造型則通過黑白光影呈現全新系列。防水外套(bomber jacket)採用尼龍面料,點綴Scritto圖紋,舒適並具高防水性,拉鍊、袖口及領口處均飾以鹿皮,巧妙地為休閒風格畫龍點睛;內搭立體剪裁羊毛西裝,美妙色調為經典Scritto圖紋平添生動活潑的氣息。大理石紋襯衫則是此次造型的神來之筆,精緻的大理石紋路為絲綢襯衫增添趣味性。值得一提的是,此大理石的視覺效果源自Berluti位於意大利費拉拉(Ferrara)工坊中工匠為皮具染色時所使用的大理石桌面,於細微之處再次向Berluti經典永恆的工匠精神致敬。

In the shadow of the black and white, the brand-new collection was exhibited in another look. Silver-grey bomber jacket in nylon is embellished with Scritto pattern, adorned with buckskin to the zipper, cuffs and neckline as a smart ornament to the casual style, which is made to be comfortable with superb waterproof function. Along with a fine-tailored wool suit in coordinating color, it offers a vividness to the classic Scritto pattern. The silk shirt in marble pattern is a masterpiece that offers impeccable styling to the season. The exquisite pattern, inspired by the marble table on which the craftsmen work on the leather in Manifattura Berluti located in Ferrara Italy, serves as a creation that pays tributes to the craftsman spirit that has been always treasured by the house.

本季鞋履及包袋由Erwan Frotin掌鏡拍攝,以其對每件單品特質的觀察,將其與羅馬城中獨有的岩石、礦石融合碰撞,並以Berluti獨有的抽象輪廓悉數呈現。

The Summer 2020 campaign photographed by Erwan Frotin observes the shoes and bags of the season through the genre of portraiture.

Berluti的歷史回溯至1895年的巴黎,經由四代家族成員經營。 2005年品牌推出高級皮具精品,隨後在2011年,首次推出完整的成衣系列,並於巴黎Sèvres大街專賣店和Marbeuf大街專賣店提供精湛成衣及鞋履定制服務。目前,Berluti 在全球主要城市擁有超過50家門店。

Berluti was established in Paris in 1895 and has been built by four generations of shoemakers. In 2005 fine leather goods were introduced and, in 2011, a complete clothing collection. A unique bespoke service from head to toe is now available through Berluti’s workshops in rue Marbeuf and rue de Sèvres. Berluti now has over 50 stores worldwide.