本田之夢 小型噴射機新貴
HondaJet – The New Kid

繼取得美國的 FAA(Federal Aviation Administration)認證後,本田航空第一款產品 HondaJet HA-420,亦在不久之前順利取得歐洲的EASA(European Aviation Safety Agency)認可安全資格。這意味着 HA-420,以至本田(Honda)這源自日本的經典汽車廠牌,正式在私人噴射機市場佔上一席,令更多人可以擁有高質素的自用小型客機。
Following U.S. FAA (Federal Aviation Administration) certification, Honda’s first product, the HondaJet HA-420 recently received safety accreditation from EASA (European Aviation Safety Agency) as well. This means the classic Japanese car brand Honda and its HA-420 now officially occupy a place in the private jet market, expanding the market for small private passenger aircrafts.

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[dropcap custom_class=”normal”]本[/dropcap]田是目前唯一一家擁有民航機生產能力的汽車廠牌,其實除了造車(包括摩托車與汽車)、造飛機之外,本田也有生產發電機、小型船艇用的舷外機引擎、農業用機器,甚至機械人等,可說是「周身刀、張張利」。HondaJet上市,同時也圓了品牌創辦人本田宗一郎先生製造飛機的美夢,相信會令這位已在1991年去世的日本車壇巨人,在另一時空展露滿足的微笑。

市場潛力

購買專屬的私人飛機,是富商巨賈們的炫富舉動?此話只說對了一半。誠然,私人飛機不是一般人消費得起的交通工具,但在幅員遼闊的大陸型國家,例如美國、澳洲,以至最接近港澳的中國內地,富商們得要不時穿州過省去處理國內公務,那私人飛機就成為最方便、最快捷的的運輸途徑了。

同時,隨着新經濟體系的崛起,私人飛機市場以至服務需求也因而大增,因此HondaJet面世,不只是為圓創辦人的夢,也因為市場的確有此潛力。

翼上引擎

雖然說HondaJet掛上了本田的牌頭,但說到底,本田航空(Honda Aircraft Company)的總部是設在美國北卡羅來納州(也就是現代航空技術之鄉)的航天企業。美國擁有全球最大的私人飛機市場,不少名人、富商都擁有自己的專用飛機,運作成本也相對合理,因此令行業得以穩定發展。

HondaJet被譽為市場上技術最先進的小型噴射客機,它有非常獨特的機身設計,最大特色就是噴射引擎被置於主翼之上,而非如一般客機被掛在機翼下。這堪稱顛覆傳統的設計,配合精確計算的安放位置後,據說能夠有利營造最小的空氣阻力,從而降低耗油量,也能令HondaJet擁有冠絕同級小型噴射機的速度與短距起飛能力。這出色而破格的設計,令負責HondaJet企劃的藤野道格獲得了2012年度的Aircraft Design Award,成為了第一位獲此殊榮的日本人。

性能優異

陸續付運的首批HondaJet,型號名稱為HA-420,由兩副編號HF-120的噴射引擎提供動力,總輸出推動力達5,560牛頓米,最高飛行速度達每小時773公里(0.73馬赫),飛行性能直逼中型飛機。

由於機身小巧,HA-420可在小型機場進行升降(起飛所需助跑距離少於1,219公尺,降落所需停定距離少於930公尺),而且每分鐘的最大爬升高度達1,216公尺,又可飛至13,106公尺的高空進行巡航,性能優異,使用靈活性遠勝尺碼大一截的噴射客機,最適合「每分每秒幾十萬生意上落」的商務航行。不過,也由於機身細,可以裝載的燃油也相對有限(油缸可載1,043公斤燃油),故此HA-420最長的續航力只約1,180海浬(即約2,185公里),未如中大型飛機般可以不停站跨州飛行,但應付內陸航行則綽綽有餘。

衝擊市場

除了性能比同級小型客機優秀外,HondaJet的訂價策略也非常進取,雖然入門價為450萬美元,看似比對手略貴,但由於定價已包括了達到美國FAA認證的標準型機艙,與同級飛機普遍將機艙分開報價的做法有別,因此令潛在買家更容易掌握預算,實際成本也相對便宜。

事實上在HondaJet上市後,已令不少生產小型客機的公司改動實施已久的報價方式,甚至索性減價以提升旗下飛機的吸引力在。由此可見,這級別的私人小型飛機市場,正面對一次規模不小的革命。
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[dropcap custom_class=”normal”]H[/dropcap]onda is the only carmaker with civil aircraft production capability. In fact, in addition to manufacturing motorized vehicles (including motorcycles and cars) and aircraft, Honda also makes generators, small boats with outboard engines, agricultural machinery, and even robots. Having passed away 1991, founder Mr. Soichiro Honda’s lifetime dream of manufacturing aircraft has finally been fulfilled with HondaJet’s introduction.

In vast continental countries such as the U.S., Australia, and even mainland China, Hong Kong and Macau, where wealthy businessmen need to travel long distances for work, the private jet has become the most convenient and quickest mode of transport. HondaJet was quick to jump in on this growing opportunity. The U.S. has the world’s largest private aircraft market and operating costs are relatively reasonable, so the industry has been to enjoy steady development. Honda Aircraft Company is headquartered in North Carolina (birthplace of modern aviation technology), and HondaJet is known to be the most technologically advanced small aircraft, and won designer Michimasa Fujino the 2012 Aircraft Design Award, the first Japanese to receive this award. The HA-420 has nearly the same flight performance as a medium-sized aircraft, with a maximum cruising altitude of 13,106m and range of 2,185km.

In addition to its superior performance, HondaJet’s pricing strategy has also been very aggressive. The entry price is US$4.5 million, which includes the U.S. FAA-certified standard cabin. Since HondaJet’s introduction, other competitors have followed suit and reduced their prices. So we’re seeing a market shake-up.
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同級小型客機之選
Spoit for Choice

看中了HondaJet嗎?且慢,下決定購買之前,先來看看同級小型客機還有什麼選擇吧。
Fancy buying yourself a HondaJet? Take a breath before putting down the cash to have a look at these other small aircraft options.

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Cessna Citation Mustang

基地設於美國堪薩斯州Cessna Aircraft製作的超小型客機,總載客量為5人,可單人操作,定價由330萬美元起。

Built by Cessna Aircraft in Kansas, U.S., the Cessna Citation Mustang can carry up to five passengers and can be flown by a single pilot. Starting price: US$3.3 million.
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Embraer Phenom 100

由巴西航天工程公司Embraer設計及生產的超小型客機,最大載客量可達7人。有趣的是,內裝由美國的BMW Designworks負責設計,定價由440萬美元起。

Designed and produced by the Brazilian company Embraer, this ultra-small passenger aircraft can carry up to 7 people. The interior is designd by BMW Designworks in the U.S. Priced from US$4.4 million.
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Bombardier Learjet

由知名的加拿大飛機生產商Bombardier製作的Learjet,是小型私人客機的先行者,目前最新型的Learjet 75,最多可乘載9人,定價由1,380萬美元起,屬於同級客機中的豪華型號。

The Learjet 75 is built by renowned Canadian aircraft manufacturer Bombardier, and seats up to 9 passengers. Priced at US$13.8 million, the Learjet 75 is the luxury model of its class.
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