保時捷輝煌傳奇
Porsche Legend

剛過去的2018年,是德國著名超跑車廠保時捷70周年,為隆重其事,世界各地也舉行了不同型式的慶祝活動。
2018 marked the 70th anniversary of the German sports car manufacturer Porsche. Different types of celebrations were held around the world.

text: T Chan

1948 年6 月8 日, 第一輛被冠以保時捷之名, 人稱 Porsche Type 356“ No.1 ”Roadster 的原型車,獲得上路許可,保時捷品牌從此宣告誕生。為了紀念這一歷史性時刻,車廠在70週年之際,在家鄉德國及世界各地舉行了大型的紀念展覽;其中,筆者就獲邀前往參觀位於柏林的“ 保時捷跑車70載”特別展覽。

展覽共分10個主題,充分呈現了品牌精彩紛呈的歷史積澱,生動詮釋了保時捷跑車諸多振奮人心的魅力元素。展覽聚焦於車廠過去70年傑出的發展歷程以及為之全心付出的幕後人員。車廠能夠取得今日的成就,離不開員工們傳奇般的開拓精神,以及全球保時捷同仁們始終如一的熱忱。保時捷博物館館長Achim Stejskal表示:“這次展覽重點在於展現創新精神。它在70年間推動保時捷成為全球收益最可觀的汽車製造商之一,並將繼續助力保時捷獨特品牌體驗的未來發展。”

這個展覽講述了自1948年起影響保時捷跑車發展的一系列里程碑式的事件,以及著眼未來的諸多想法和理念。展覽伊始,象徵“ 跑車起源”的保時捷356“ No.1 ”跑車將于起點處向參觀者們致以誠摯歡迎。接下來,在“ 未來跑車”主題區亮相的是保時捷首款純電動車Misson E,將於2019年量產上市。此外,令筆者留下深刻印象的“ 跑車,重塑”主題區,通過連串車廠開創業界先河的卓越成就。這其中還包括了果敢的企業決策,這一點在跑車Boxster上展露無疑,這款中置引擎跑車成功幫助當初陷入財務困境的保時捷扭虧為盈。

穿過“ 多樣保時捷”主題區,我們來到以917/20傳奇賽車為特色的“ 賽車運動”主題區。這輛600匹馬力的經典賽車因其原創的塗裝,贏得了“ 粉豬”的綽號,在駕駛技術和創新方面,這款賽車在保時捷中堪稱第一。而在“ 今日跑車” 主題區,則展出了旗艦車款 Panamera Turbo S E-Hybrid Sport Turismo,以VR技術,展示新型動力系統的可能性。“ 全球跑車”主題區展示了世界各地的保時捷車主和粉絲如何描繪並歌頌這一品牌。最後,“ 激情70年”主題區向鑄就了保時捷輝煌成就的員工們給予最高的致敬。

On 8 June, 1948, the first Porsche prototype, Porsche Type 356“No. 1”Roadster, received its general operating permit. Since then, the Porsche brand was defined. The sports car manufacturer celebrated its 70th anniversary with exhibitions in Germany and around the world throughout 2018. I was specially invited to see the special exhibition “70 Years of the Porsche Sports Car” in Berlin.

The exhibition showcases the rich history and charisma of the car maker. Divided into 10 topics, it narrates the company’s development over the past 70 years and celebrates the people behind. The automobile manufacturer owes its success to its employees’ legendary pioneering spirit and the enthusiasm of the Porsche community across the world. “The message of our exhibition is this: The spirit of innovation, which over 70 years has made Porsche into one of the world’s most profitable automotive manufacturer, will continue to drive a unique brand experience into the future,” says Achim Stejskal, Director of the Porsche Museum.

The exhibition covers the milestones that have shaped the development of Porsche sports cars since 1948, and also looks at ideas for the future. Visitors are greeted by a Porsche 356 “No.1” Roadster show car – representing the “Origin of the sports car” – as they walk into the show. Next in line is the topic “Sports cars of the future” featuring the Mission E, the series version of which will be launched on the market in 2019 as the first purely electrically powered Porsche. I was most impressed by the “Sports cars, reinvented” section, which showcases examples of Porsche’s pioneering achievements. This includes bold entrepreneurial decisions, as demonstrated with the Porsche Boxster. The midengine sports car successfully brought Porsche AG, which had been struggling financially, back into the black.

After “The diversity of the sports car” section, visitors move into the “Motor sport” section featuring the legendary 917/20 racing car. The original paintwork on this 600-hp racing car earned it the nickname the “Pink Pig” and, in terms of driving technology and innovation, this car is number one at Porsche.The range of “Sports cars today” is illustrated with a Panamera Turbo S E-Hybrid Sport Turismo, which, as the flagship of the model line, demonstrates the possibilities of alternative drive technology in a virtual reality scene. “Sports cars across the world” shows how customers and followers around the world characterise and celebrate the brand. Finally, “70 years of passion” is dedicated to the employees who have made Porsche so great.