「筆」羈躍馬
The Legend of Pininfarina

車迷認識賓尼法納設計工作室,大都因為知道他們為法拉利設計眾多經典超跑;誠然,我認為車迷得以認識法拉利超跑,應該多得賓尼法納工作室多年來的澎湃創意,一筆一線勾劃出躍馬超跑的輝煌傳奇。
Rather than saying Pininfarina Design Studio became known to car fanatics because of the many classic supercars it designed for Ferrari, it may be more apt to say Ferrari is known to the world because of Pininfarina.

text: T Chan

人靠衣裝、車靠外裝。絕大部分人買車,除了品牌價錢外,最重要的一點當然是車子的外形,是否吸睛是否合符個人身份品味與社會地位等等;是的,這裡不厭其煩再說一偏,汽車,從來不止是代步的工具,巴士渡輪等才是!那麼,如何將一堆冷冰冰的金屬鋼材變成令人愛不惜手的藝術傑作,就是汽車設計師存在於世上的主要原因;當中,說賓尼法納設計工作室是世界上首屈一指的汽車設計魔術師,應該沒有太多反對的理由。

賓尼法納設計工作室由Battista Farina創立於1930年,當時是一個自行設計、生產車身的小作坊,一直以設計室的形式存在,雖然領導層一直由賓尼法納家族的成員擔任,但設計師是外聘的。工作室的強項是設計名貴的跑車。它的作品相對產量較少,但以跑車為主的業務性質使他們每每推出新作品都能成為潮流的指標,這一點使其在設計界確立了祟高的地位。公司最大的優勢是擁有非常出色的設計隊伍,同樣地,工作室具有極強的設計開發能力,甚至能夠替客戶承擔生產的任務。賓尼法利納曾為許多品牌新車設計操刀,包括瑪莎拉蒂、愛快羅密歐、標緻、勞斯萊斯等等,當然,最出名且最經典的,莫過於自1952年以來,成為了法拉利御用的設計師。

從當年起,賓尼法納工作室幾乎參與了所有法拉利跑車的外形設計工作。其中最令車迷津津樂道的,莫過於1967年Dino,賓尼法納設計了漂亮而又經典的車身,而法拉利也研發出Fiat V6,並且是為橫向安裝而設計的。這一車型一開始受到了純粹主義者的抵制,因為他們認為這不是一輛“ 真正的”法拉利車,但是當客戶一旦有機會近距離觀看並駕駛這輛車後,他們的觀點就發生改變。另一經典兼極為罕有的合作項目,就是全球限量6部的法拉利Sergio,這部傳說中的跑車是車廠為了慶祝跟賓尼法納的合作關係而生產,所以用上經典汽車設計大師SergioPininfarina命名,向他致敬,車身設計靈感來自60、70年代的賓尼法納汽車,單看造型就令人很難忘了。

除了一直為他人作嫁衣裳之外,賓尼法納家族的最大願望仍是成為獨立車廠,而近年工作室的最大的轉變,便是多了來自印度富商Mahindra汽車集團,在大量注資、未來電氣化發展前景下,賓尼法納將轉型為電動車製造商,目標直指電動龍頭Tesla。2015年對於賓尼法納來說,可說相當重要的轉捩點,一家全球最大農耕機製造商、同時也是印度獨立車廠的Mahindra汽車集團,以2,800萬美元的金額收購賓尼法納超過70%的股份,成為最新當家,除了為Mahindra旗下品牌車款帶來更具吸引力的設計之外,也讓賓尼法納終於成為完全獨立車廠,主力開發高級電動車款市場,結合自有設計優勢與Tesla等電動車品牌競爭。

突破想像,與時並進,讓我們一起期待電動化的賓尼法納為車迷們送上甚麼驚喜吧。

Look is one of the deciding factors in the purchase of cars, alongside with price. It should be eye-catching, suit one’s taste and measure up to the buyer’s social status. Cars are not only for commuting.Leave that role to public transport. Car designers inject life into cold steel, and there is little doubt that Pininfarina Design Studio does best at that.

Pininfarina was established in 1930 by Battista Farina. It started out as a small workshop that designed and built its own cars. Although the company has always been managed by the Pininfarina family, its designers are recruited.The studio specialises in upmarket sport cars and releases only a small number of designs every year. However, its niche business also makes it a trend leader,consolidating the firm’s reputation in the design industry. The workshop has a team of top-notch designers with a strong ability to develop new designs. It can even manufacture cars for its clients. Among the many brands Pininfarina has worked with are Maserati, Alfa Romeo, Peugeot and Rolls-Royce. However, the most significant of all is without doubt its partnership with Ferrari since 1952.

Pininfarina has participated in the design of almost every Ferrari sport car from that year. The most iconic work from the partnership is perhaps Dino of 1967. Pininfarina came up with the pretty and classic lines, while Ferrari developed the Fiat V6, engineered for transverse mounting amidships. In the beginning, the model met some resistance amongst purists as it was not considered a “real” Ferrari, but opinions soon changed once clients got the chance to see it close up and drive it. Another well-known project is Ferrari Sergio, with only six units built.The concept car was produced to celebrate the partnership between Ferrari and Pininfarina, thus named after legendary car designer Sergio Pininfarina. It took inspiration from the Pininfarina cars in the 1960s and 1970s and boasts an eye-catching body.

It has always been the Pininfarina family’s dream to become an independent manufacturer. The biggest change to the studio in recent years is the acquisition by Mahindra Group, which bought over 70% stake of the studio for USD 280 million in 2015. With investment from the Indian enterprise, Pininfarina will transform into an electric car manufacturer, directly challenging the leading position of Tesla. The acquisition will not only bring better design to the automobile company under Mahindra, but also allow Pininfarina to manufacture its own car with its design edge.

Let’s look forward to more exciting designs as the Pininfarina legend continues to unfold.